afdalah12: Gese - Marketing Tools That Provide Reliable Statistics For Brands

Hallo meet again with me sarta afdal, I will explain Blog I will introduce about GESE project, and for more details let's go to the following discussion:

WHAT IS GESE?

The alcohol market remains one of the least developed ones in the use of digital technologies. Manufacturers, sellers and consumers of alcoholic drinks barely interact with each other, which causes problems for each of these groups:

Manufacturers are substantially limited in their capacity to eectively advertise their goods. In most developed countries advertising of alcoholic products is partially or completely prohibited. Manufacturers only have a narrow range of tools to promote their products, such as partnerships with large chain stores or viral marketing. Because of these restrictions, the eectiveness of advertising campaigns is signicantly reduced.

Sellers (shops, bars and restaurants) face diculties in opening a business and attracting new customers. In commercial areas, such as clothing or electronics trade, there are numerous aggregators that allow targeted sales of items based on geolocation and user preferences. No such tools exist in the alcohol market.

Consumers interested in purchasing high-quality alcohol face the problem of product selection. An inexperienced buyer nds it dicult to sort through a wide range of goods displayed on typical store shelves. In the alcohol market, the product selection problem is aggravated by an abundance of counterfeit items: according to various estimates, from 30 to 60 percent of alcoholic beverages are fake.

Gese is a community that unites all participants of the alcohol market:

consumers who want to ensure the quality of purchased goods;
local businesses that would like to use the platform for promotion and project financing;
manufacturers that would like to receive direct access to the target audience.

Gese is a blockchain that tracks each bottle from the manufacturer to the hands of the buyer. This unhackable technology now contains information about the most copied product in the world.

Gese is a system of rating and grading with the fastest and easiest content access on the market. One does not need to scan the label: the NFC tag embedded in each bottle will provide full information about the product.

Gese is a personal assistant with articial intelligence. It is a powerful data analysis system that selects recommendations for users and an eective marketing tool that provides reliable statistical data to the alcoholic beverage brands.

TECHNOLOGIES AND OPPORTUNITIES

As a result of the analysis of the platforms, we developed a border solution that absorbed the best quality of the economy and the speed of POS blockrooms, smart contracts for the Ethereum platform, and its ERC standard. The product developed by us combines advantages of two blockhouses for the solution of the set tasks:

from the POA architecture, it received speed and logic, allowing a comparable number of transactions to be limited only by the technical characteristics of the equipment, but not by the software platform;

from Ethereum, the security of financial transactions and transactions through smart contracts.